All Posts Tagged With: "concept"

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Vocabulary of Changing Times: Trophy vs. Value Apartment

In the center of our economic crisis, the marketing concepts used in realty advertisements are adjusting to the mood of our real-estate market. In the article published in New York Times:
Adjectives Get Evicted
By TERI KARUSH ROGERS
Published: March 1, 2009
The new broker advertising vocabulary does not include “luxury,” “prestige” or, heaven forbid, “trophy.” Brand names that [...]

March 3rd, 2009 | Rachel Yager | 0 comments | Continued