In the center of our economic crisis, the marketing concepts used in realty advertisements are adjusting to the mood of our real-estate market. In the article published in New York Times:

Adjectives Get Evicted
By TERI KARUSH ROGERS
Published: March 1, 2009
The new broker advertising vocabulary does not include “luxury,” “prestige” or, heaven forbid, “trophy.” Brand names that used to convey cachet have also fallen out of favor.

A few thoughts and questions come to mind reading this article.
1. Is Value = Recession? That is people search for value only during a recession?
2. Is Trophy = Bull Market?
3. Can I describe an apartment both as Trophy and Value?
4. I think that a trophy apartment is generally also a value apartment because you can resell easier.
5. The word Value does not sound to me depressive, so we are not in depression?

To most people, a fireplace in New York City makes a trophy apartment, but to the couple cited in the article, a fireplace is a “value”. Different words, same apartment.

Amid all the negative news, this “recession” article make me feel good and positive about the future of our economy!