The Top 10 Global Brands as reported by BusinessWeek and Interbrand on September 2008 are: 1 COCA-COLA 2 IBM 3 MICROSOFT 4 GE 5 NOKIA 6 TOYOTA 7 INTEL 8 McDONALD’S 9 DISNEY 10 GOOGLE BusinessWeek and Interbrand follow an interesting 3-step approach in measuring the “economic value” of a brand, as quoted below: STEP [...]
September 22nd, 2008 | Rachel Yager | 0 comments | ContinuedArchive for September, 2008
Barcode September 11, Lost and Found
Many of you know that I am one of the survivors of September 11th, escaping the WTC North Tower when New York City was attacked. But I never told you the amazing effort of our city’s recovery. On August 26th 2004, just 2 weeks shy of the annual anniversary, NYPD called me. An officer told [...]
September 11th, 2008 | Rachel Yager | 0 comments | Continued
