Rachel Yager

Dr. Rachel Yager specializes in developing strategies for using new emerging Web technologies to attain high impact business solutions. She has expertise in computational intelligence, knowledge engineering, and business analytics for decision support. She earned her Ph.D. in Computer Information Systems, Masters and Bachelor Degree in Engineering. She advises companies on digital architecture, emerging technologies, and new product R&D.

Google’s Innovation DNA

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Google seems to be the top choice for measuring up when it comes to innovation. This April, a number of magazines analyze the makeup of Google and its success factors.  In the blogosphere, Google’s innovation recipe (written by consultaglobal.com) gave a great summary of Harvard Business Review’s article (Reverse engineering Google’s innovation machine), and FastCompany’s article (The Faces and voices of the world’s most innovative company). 

I read with interest from Portfolio (Search Mission by Russ Mitchell, April 2008 Issue) that Google founders Sergey Brin and Larry Page chose a CEO in 2001, Dr. Eric Schmidt, who had previously worked in Sun Microsystems.  While Yahoo, in the same year, chose a CEO who is a Hollywood insider. Since 2001, there are dramatic differences in the performance and culture of the 2 companies with Google’s $5.7B profit in 2007 dominating the online advertisement world, and Yahoo now fighting a hostile takeover from Microsoft.

Goolge CEO’s training and background surely lend itself to the Google’s innovation fabric. 

Recently at a Video 2.0 Meetup meeting in NYC, I was impressed with Sun’s innovative spirit, they continue to be interesting and contributing to the open source community.  Google’s CEO must have grown up with good old-fashioned structured processes and methodologies.

In the face of hypes and trends, sound management practice counts.  Engineering best practice is the balancing act to disruptive product strategy and technology.

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